• Countdown to race weekend brings high-octane energy, exclusive merch drops, and cutting-edge retail tech powered by J.P. Morgan Payments
• Biometric checkout, seamless e-commerce, and exclusive merchandise collections drive enhanced fan experience ahead of race week
• New limited-edition collaborations spotlight local culture, fashion, and women in motorsport
• Luxury meets convenience as Paddock Club guests enjoy suite-side delivery and online shopping access
• Exclusive new merchandise is available beginning May 1 at shop.f1miamigp.com
MIAMI GARDENS, Fla. – It’s race week in Miami! With just days before the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX roars back into South Florida, anticipation is building for an event that promises to be thrilling both on and off the track.
On track, the Miami International Autodrome will host Round Six of this year’s FIA Formula 1 World Championship, and heading into the race, there’s a new face at the top of the leaderboard. Australian Oscar Piastri has secured three wins this year and leads his McLaren teammate Lando Norris by 10 points. Norris, who claimed his maiden F1 victory in Miami Gardens 12 months ago, will be looking to reassert himself in the world title fight when the track action starts this week.
Off track, the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX will serve up an unforgettable weekend for fans — from luxury hospitality and world-class dining to an electric music lineup. Among the unique offerings for fans is the return of the popular merchandise line created by South Florida Motorsports. At the heart of this year’s offering is a collection of limited-edition designs that celebrate the circuit, vintage motorsport iconography and the vibes of Miami.
The collection features a collaboration with the Miami Dolphins, who share their home at Hard Rock Stadium with the race, and will partner on two limited edition t-shirts. Period Correct, a lifestyle brand that cherishes a culture of motorsports that has been lost through time, will also launch a set of apparel and accessories for race weekend. Lifestyle, culture and sport brand Togethxr has designed an exclusive shirt for the race in celebration of the women driving change in motorsports and beyond. These unique designs blend vintage motorsport iconography with the culture, color and vibrancy of Miami.
In addition, the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX will debut a new Apparel Customization Center, powered by BYLT, allowing fans to personalize their gear with event-specific designs in 2025. The wider retail collection includes premium essentials from brands like Lululemon, New Era, Bell Helmets, Imperial Headwear, ’47 Brand and Riddell — ensuring that every fan, from first-timers to seasoned race-goers, can take home a piece of the experience.
“We are thrilled to offer our new retail line to Formula 1 fans all over the world,” said Tyler Epp, President of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX. “We are always looking to enhance the fan experience and with several outstanding collaborations and J.P. Morgan Payments at our side, we’ve built a retail and commerce ecosystem that’s forward-thinking, secure and efficient. We are excited that these new designs will be featured both on campus and online, so that fans across the globe can take home a piece of the Formula 1 Crypto.com Miami Grand Prix.”
Retail experiences across the Miami International Autodrome campus will be elevated once again thanks to J.P. Morgan Payments.
“As customers demand more connected experiences, our solutions for the Formula 1 Crypto.com Miami Grand Prix allows us to offer a scalable, customer-centric shopping journey,” says Mike Lozanoff, Global Head of Merchant Services for J.P. Morgan Payments. “We’ve streamlined the checkout process, minimizing friction for fast, secure transactions, so customers can spend more time watching the race.”
J.P. Morgan Payments continues to make the check-out process as seamless as possible for race fans. For the third consecutive year, the biometric payment experience will be available across all official merchandise locations, enabling fast, secure and frictionless transactions. And new this year, Paddock Club guests can shop online and have items delivered directly to their suite during race weekend — a seamless premium experience befitting the exclusivity of the venue. In addition, fans can now access mobile concessions so they can focus their attention on the track.
The e-commerce retail store, which makes Miami F1 merchandise available to fans worldwide, year-round at shop.f1miamigp.com, continues to be supported by J.P. Morgan Payments and now adds actionable insights based on fan preferences to enhance future offerings.
J.P. Morgan Payments, which processes over $10 trillion in payments daily in over 160 countries and 120 currencies, is an $18 billion business that combines the breath and scope of a world-leading financial firm with the advanced payments technology and innovations of a technology company.
The full 2025 merchandise collection will be available beginning May 1 at shop.f1miamigp.com.
